An app advertising on Google · Candid Consulting client
Pull costly Google ad videos a few at a time over a week, not all at once
Kept conversions flowing; all were removed after a week
Unknownpaid-search
What they did
A few videos drove most of a client's volume but had very high CPA and poor ROAS. Cutting them all at once risks the campaign getting no conversions and dying, so she removed them slowly, waited a week, then pulled the rest.
What happened
Guest removed all of the videos after a week of gradual pruning; no performance numbers.
- Stage
- optimization
- Effort
- About a week
In their words
Sub Club by RevenueCat · The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, Candid Consulting“And so I just slowly started kind of removing those assets so that it didn't cause the campaign to just have no conversions, and then give it a week, and then after that, I got to pull them all”
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