Pushscroll · B2C · push-ups to unlock social apps
Launch a 3-screen app with a TikTok saying it's free if downloaded this week
20-30K downloads from the launch video
Workedpr-launchorganic-short-video
What they did
Built an embarrassingly simple MVP in ~2 weeks: three screens (a half-broken push-up detector, a screen to choose apps to block, a screen blocking those apps until you exercise); all later rewritten. Launched with another TikTok saying the app is free for everyone who downloads in the first week; after that, everyone hit a hard paywall. Their playbook also suggests a waitlist or Discord community between the viral video and launch to keep people updated.
What happened
About 20-30K downloads from the launch video
- Stage
- Launch (Launch (~August 2025))
“We launched the app with another TikTok video, and in that video, we said that the app would be for free for all the users who download within the first week. We got around 20k to 30k downloads from that.”
“Our MVP was literally three screens: a half-broken push-up detector, a screen to choose what apps you want to block, and a screen that blocks those apps unless you have exercised.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Pushscroll: Post a fake demo video of the app before building it and ask 'should I build this?'80K views and 500 comments begging for the app; became a $30K/month app
- Pushscroll: Post a video a day about different app ideas until one takes offOne blew up within about a week and became Pushscroll
- Pushscroll: Warm up a new TikTok account by binge-watching and engaging with your nicheFounders say it avoids shadow bans and shows why videos go viral; no numbers
- Pushscroll: Make everyone pay: a hard paywall at about $30 a year~4,000 paying customers from ~300K downloads
- Pushscroll: Post your own videos daily in new formats, then repeat whatever keeps going viralOne 6M-view video brought ~$10K MRR; organic alone reached $30K/month
- Pushscroll: Start paid ads once organic videos reach $30K a monthFounders report 'extremely good results'; no numbers