Reading.com · B2C · learn-to-read app for kids
Add onboarding slides and parent guides explaining why parents must join in
Still many cancellations from parents who won't take part
Mixedonboardingretention
What they did
Onboarding includes slides hinting at why parent involvement matters; inside the app, parent-focused content explains how the program works and why the parent must be involved.
What happened
Cancellation messages still often say the app should teach the child on its own.
In their words
Sub Club by RevenueCat · What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com“And so we have, you know, different slides in our kind of onboarding setup that that kind of hint at that. We When you get into the app, we have parent-focused, specific content that's explaining how the program works and why it's important for you to be involved.”
“But we still get lots of cancellation messages saying, "I shouldn't have to do this with my kid.”
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