Teaching.com · kids education software maker
Hire outside experts for each ad channel instead of in-house marketers
Faster and cheaper than in-house hires; little management needed
Workedteam-processpaid-socialpaid-search
What they did
After in-house generalist marketing hires didn't work, contract one expert per channel: Meta ads, Google ads, Apple Search Ads, lifecycle marketing. Started with consultant Sylvain (Growth Gems), introduced by RevenueCat, who brought in other experts. Contractors sit in Basecamp and post a weekly report with numbers; the COO and founder review them weekly and decide what to change.
What happened
Experts work in about half the time at lower cost than internal hires and need little oversight.
In their words
Sub Club by RevenueCat · What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com“And so what we've found to be super successful instead is just contracting with channel experts. They can do it in half the time an internal person can, and your cost is lower. And so we have someone running Meta ads. We have someone running Google ads. We had someone running Apple ads. We have a lifecycle marketing campaign expert”
“And so we have them just integrated into our Basecamp, and they basically file a weekly report saying like, "Hey, here's what happened over the last week. Here's some some of the numbers and the metrics."”
“You actually introduced me to Sylvain from Growth Gems fame. We had some conversations, and, you know, we brought him on as a consultant early on, and he's still with us today, and he's brought a lot of the other experts.”
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