GTM Sauce

Reading.com · B2C · learn-to-read app for kids

Sell printed sets of the app's storybooks on Amazon

Unknownupsell-expansionintegrations-marketplaces

What they did

Users asked for physical versions of the in-app books so kids could reread without screen time. Plan to sell book sets on Amazon within 6-8 weeks, both as an LTV boost for subscribers and as lead gen for the app from people shopping for early readers.
32:25
“And so after enough user kind of interest, we decided to to start looking into it. And hopefully, within the next six to eight weeks, we'll be selling sets of our books on on Amazon.”
Tim Dikun
33:11
“And if we're able to generate enough on Amazon, that it will actually become a a lead gen for the subscription app as well.”
Tim Dikun

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