Practitioner pattern · David Andersen (Co-founder of BrandViz.AI, which sells AI-search visibility tracking and optimization)
Refresh old pages every 3 months so AI keeps citing them
Citations drop sharply after ~3 months without updates; refreshes bring traffic bumps
Workedseocontent
What they did
AI favours recent content: citations fall off about 3 months after publishing. Do a light refresh of older pages (some rewording, a few added links, update for anything new) to get a bump in AI traffic to those pages. Also watch for old negative reviews and threads AI keeps surfacing, and respond on Reddit/community forums.
What happened
Guest typically sees AI-referred traffic bump up after refreshes.
“One of the easiest ways to make sure like your old content's not doing too badly is to do a little refresh, maybe a little wording, add some additional links in, update it for the the new thing, and you'll typically see like bump-ups”
Related topics
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More from this episode
- BrandViz.AI: Fix a JavaScript-only website and post 20 pages in 30 days for AI answersMentioned in ~50% of AI answers, up from 5-10%; became the most-cited site in its niche
- BrandViz.AI: Ask bloggers that AI chatbots already cite to run your guest postsNot every blogger replied; no visibility numbers given
- Build a web page for each of 11,000 cards that points to the appOver 50% of traffic now comes from AI, mostly ChatGPT
- Momego: Answer city-by-city questions in the App Store description so chatbots can quote it
- Momego: Give away bus schedules on a free website that leads to the appLots of traffic, some flowing on to the app; no numbers here
- Publish a 'top couples apps' list with your app first and fair pros and cons
- Aten: Post a launch thread on Reddit that chatbots can find laterLater showed up as a source in AI answers about the app
- Put up 10-20 basic pages AI can read, then get listed in app directoriesGives a baseline of AI visibility in a month or two, per the guest; no numbers