Momego · B2C · live bus and train times app
Give away bus schedules on a free website that leads to the app
Lots of traffic, some flowing on to the app; no numbers here
Workedweb-to-appseo
What they did
Built a website giving away a free layer of information (schedules, traffic times) with a funnel down to the app.
What happened
Getting a lot of traffic through the site, eventually funnelling to the app.
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Momego
All 23 Momego tactics- Bid on city keywords like 'Chicago bus times' that big rivals ignoreFounder says it found profitable keywords; took a few months of testing
- Change only the first screenshot to name the city for each ad groupFounder says it raises tap-through and lowers cost per install; no numbers
- Switch your App Store country, then mine top charts and autocomplete for keywordsFounder says it gives a full keyword list per country and city; no numbers
- Keep only ad keywords that return $1.20 per $1 within 3 monthsShows taps, trials and paid users per keyword without an MMP
- Publish free live bus times on a fast website that advertises the app~1,200 ChatGPT lookups and 70-75 app downloads a day
- Lower prices outside the US, UK and Canada to match local buying powerTrial conversions +17% and revenue +23% in a 3-month 50/50 test
More from this episode
- BrandViz.AI: Fix a JavaScript-only website and post 20 pages in 30 days for AI answersMentioned in ~50% of AI answers, up from 5-10%; became the most-cited site in its niche
- BrandViz.AI: Ask bloggers that AI chatbots already cite to run your guest postsNot every blogger replied; no visibility numbers given
- Build a web page for each of 11,000 cards that points to the appOver 50% of traffic now comes from AI, mostly ChatGPT
- Momego: Answer city-by-city questions in the App Store description so chatbots can quote it
- Publish a 'top couples apps' list with your app first and fair pros and cons
- Aten: Post a launch thread on Reddit that chatbots can find laterLater showed up as a source in AI answers about the app
- Refresh old pages every 3 months so AI keeps citing themCitations drop sharply after ~3 months without updates; refreshes bring traffic bumps
- Put up 10-20 basic pages AI can read, then get listed in app directoriesGives a baseline of AI visibility in a month or two, per the guest; no numbers