Momego · B2C · live bus and train times app
Answer city-by-city questions in the App Store description so chatbots can quote it
Unknownasoseo
What they did
Wrote the App Store description as questions and answers users ask AI: 'What is Momego? Does Momego work in Sydney? What about Melbourne? Can I use it in Brisbane?'
“He's like, "Look, what is Momingo? Does Momingo work in Sydney? What about Melbourne? Can I use it in Brisbane and?"”
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More from Momego
All 23 Momego tactics- Lower prices outside the US, UK and Canada to match local buying powerTrial conversions +17% and revenue +23% in a 3-month 50/50 test
- Give 7 free premium days to people who close the paywallPaid conversion after closing the paywall rose from 0.4% to 4.5%
- When people close the paywall, give them a free week of Pro, then count downFree-user conversion 0.4% -> 4.5%
- Replace the monthly plan with a weekly plan sold as 'pay as you go'Trial start rate almost doubled in an A/B test; revenue up significantly
- Publish free live bus times on a fast website that advertises the app~1,200 ChatGPT lookups and 70-75 app downloads a day
- Test different screenshots in each country instead of just translating the textFound local winners (widgets in Italy, reviews in the Netherlands); most tests failed
More from this episode
- BrandViz.AI: Fix a JavaScript-only website and post 20 pages in 30 days for AI answersMentioned in ~50% of AI answers, up from 5-10%; became the most-cited site in its niche
- BrandViz.AI: Ask bloggers that AI chatbots already cite to run your guest postsNot every blogger replied; no visibility numbers given
- Build a web page for each of 11,000 cards that points to the appOver 50% of traffic now comes from AI, mostly ChatGPT
- Momego: Give away bus schedules on a free website that leads to the appLots of traffic, some flowing on to the app; no numbers here
- Publish a 'top couples apps' list with your app first and fair pros and cons
- Aten: Post a launch thread on Reddit that chatbots can find laterLater showed up as a source in AI answers about the app
- Refresh old pages every 3 months so AI keeps citing themCitations drop sharply after ~3 months without updates; refreshes bring traffic bumps
- Put up 10-20 basic pages AI can read, then get listed in app directoriesGives a baseline of AI visibility in a month or two, per the guest; no numbers