A Pokemon card grading app · B2C · founder the guest knows
Build a web page for each of 11,000 cards that points to the app
Over 50% of traffic now comes from AI, mostly ChatGPT
Workedseoweb-to-app
What they did
Users mostly ask 'I have this card, what's the rating/value?'. Created a web page for every Pokemon card and every variation (~11,000 pages) with rough information about the card and a push to the app's AI photo grading to judge its quality.
What happened
Majority of traffic comes from ChatGPT; more than 50% of traffic via AI.
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- BrandViz.AI: Ask bloggers that AI chatbots already cite to run your guest postsNot every blogger replied; no visibility numbers given
- Momego: Answer city-by-city questions in the App Store description so chatbots can quote it
- Momego: Give away bus schedules on a free website that leads to the appLots of traffic, some flowing on to the app; no numbers here
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- Aten: Post a launch thread on Reddit that chatbots can find laterLater showed up as a source in AI answers about the app
- Refresh old pages every 3 months so AI keeps citing themCitations drop sharply after ~3 months without updates; refreshes bring traffic bumps
- Put up 10-20 basic pages AI can read, then get listed in app directoriesGives a baseline of AI visibility in a month or two, per the guest; no numbers