An indie subscription app · B2C · host's own app
Require a free trial before anyone can use the app
About 25% of installs started a trial in the first 24 hours
Unknownpaywall
What they did
Host launched a hard paywall in his own app the day before recording, so users must start a trial to use it. No other detail given.
What happened
About 25% trial start rate over the first 24 hours; 75 of every 100 installers do not start a trial.
- Effort
- One day live
In their words
Sub Club by RevenueCat · Apple’s Response to the EU’s DMA: What Developers Need to Know“Yeah, and I actually just launched a hard paywall in my app yesterday and can tell you it would not be a very good opportunity for me.”
“So, that means 75 out of every 100 people, I'm paying $0.50 for them to install, [laughter] and they don't even start a free trial.”
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