Rise Science · B2C · sleep and energy app
On the web, charge half price for the first month instead of a free trial
Tested better than free trials; ads stop finding people who cancel at once
Workedpricingweb-to-apppaid-social
What they did
On web funnels, mostly no free trial; instead a heavily discounted first period (example: first month at half price). Rationale: the ad platform optimizes on paying users rather than trial starters who cancel a minute later. Free trials still used in some cases. Guest notes results depend on the app and must be tested.
What happened
Found 'through testing that that works better for us'; helps the ad algorithm optimize
In their words
Sub Club by RevenueCat · Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science“we tend to not offer free trials on web, which is maybe the biggest difference”
“It helps the algorithm optimize a lot better, so it's not finding people that start trials and then automatically cancel a minute later. So we have found through testing that that works better for us”
Related topics
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More from this episode
- Rise Science: Rebuild the app's onboarding as a web funnelDidn't work in two tries, 'not even close'; project parked
- Rise Science: On the web, help visitors see their problem before pitching the appFounder calls it super promising after hundreds of iterations; no numbers
- Rise Science: Test each ad in both web-funnel and app-install campaigns, separatelyAds that flopped for app installs sometimes win on web, and vice versa
- Rise Science: Push monthly and quarterly plans on the web instead of annualFounder says web needs different packaging; no numbers
- Rise Science: Build a separate web funnel for each ad's target personaEarly, interesting wins; not a big breakthrough yet
- Rise Science: Make canceling, refunds and plan changes easy before judging web testsWithout it, trial conversion looks falsely high and chargebacks pile up