Rise Science · B2C · sleep and energy app
Push monthly and quarterly plans on the web instead of annual
Founder says web needs different packaging; no numbers
Unknownpricingweb-to-app
What they did
Web pricing and packaging differ from the app and skew to shorter terms (monthly, quarterly), because web users are in a different consideration phase. Everything is tested.
In their words
Sub Club by RevenueCat · Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science“We tend to skew to shorter-term plans, so monthly, quarterly. But we test everything”
Related topics
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More from this episode
- Rise Science: Rebuild the app's onboarding as a web funnelDidn't work in two tries, 'not even close'; project parked
- Rise Science: On the web, help visitors see their problem before pitching the appFounder calls it super promising after hundreds of iterations; no numbers
- Rise Science: Test each ad in both web-funnel and app-install campaigns, separatelyAds that flopped for app installs sometimes win on web, and vice versa
- Rise Science: On the web, charge half price for the first month instead of a free trialTested better than free trials; ads stop finding people who cancel at once
- Rise Science: Build a separate web funnel for each ad's target personaEarly, interesting wins; not a big breakthrough yet
- Rise Science: Make canceling, refunds and plan changes easy before judging web testsWithout it, trial conversion looks falsely high and chargebacks pile up