Shipper · B2C · AI app builder
Build in public on X every day, showing apps made with your own tool
Took ~50 days to kick in, then ~$20K MRR added in 1-2 weeks
Workedfounder-brandorganic-social
What they did
Posted a daily build-in-public series on X (counting days), dogfooding the product by building with Shipper itself. Used X Premium and Typefully for posting. Around day 50 it started working and growth went parabolic.
What happened
About $20K MRR in one or two weeks after ~day 50
- Stage
- growth
- Effort
- ~50+ days of daily posting
“Around day 50 of building in public, X started working, then things went parabolic. In one or two weeks on X, we made about 20k MRR by just dogfooding the product.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Shipper: Launch a rough first version on Product Hunt in week oneFirst $50 MRR
- Shipper: Post on Reddit regularly to get the first paying usersPosts regularly hit ~400 upvotes; MRR grew from $50 to $1K
- Shipper: Write pages for 'alternatives to [rival]' and 'how much does [rival] cost'Named as an early user source; no numbers
- Shipper: Put your product link in the second tweet, not the firstSaid to bring extra attention and site traffic; no numbers
- Shipper: Skip the free plan and spend that money on paying users~690 paying users, zero free users
- Shipper: Sell monthly credit plans from $25, plus one-off credit top-upsTop-ups are ~10% of revenue; gross volume ~$71K vs $25.6K MRR
- Shipper: Read rivals' Trustpilot reviews, roadmaps and Discords to find what users missLed to mobile apps, Chrome extensions and bots rivals lacked; no separate numbers
- Shipper: Remove every technical term and pitch 'your idea becomes a business'Founder says it set them apart from Lovable and Base44; no numbers
- Shipper: Build a small version of a booming product and aim for 1% of it$25.6K MRR (~$307K ARR) bootstrapped, with no paid ads