Shipper · B2C · AI app builder
Read rivals' Trustpilot reviews, roadmaps and Discords to find what users miss
Led to mobile apps, Chrome extensions and bots rivals lacked; no separate numbers
Workedfeature-developmentpositioning-niche
What they did
Read competitors' Trustpilot pages and public roadmaps and joined their Discord servers to see what users complained about; also watched their own support chat (e.g. 'I want to turn this website into a mobile app'). Result: Shipper builds mobile apps, Chrome extensions and Telegram/Discord bots, not just websites and web apps. By months 5-6 they shipped features competitors did not have.
What happened
Differentiated feature set credited for carving out their share
- Stage
- Pre-launch (build)
“We looked at all of our competitors' Trustpilot pages, we looked at their public roadmaps, and we've joined their Discord servers. We were just looking at what their users were complaining about”
“we even got people on our customer support chat saying, 'I want to turn this website into a mobile app.' That's how we came up with the idea of building mobile apps.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- Shipper: Put your product link in the second tweet, not the firstSaid to bring extra attention and site traffic; no numbers
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- Shipper: Sell monthly credit plans from $25, plus one-off credit top-upsTop-ups are ~10% of revenue; gross volume ~$71K vs $25.6K MRR
- Shipper: Remove every technical term and pitch 'your idea becomes a business'Founder says it set them apart from Lovable and Base44; no numbers
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