Shipper · B2C · AI app builder
Sell monthly credit plans from $25, plus one-off credit top-ups
Top-ups are ~10% of revenue; gross volume ~$71K vs $25.6K MRR
Workedpricingupsell-expansion
What they did
Users pay a monthly subscription for credits (cheapest $25/month) used to build apps. Two credit types: builder credits for general building and cloud credits for back ends. Users can buy one-off top-ups when they run out.
What happened
90% of revenue from subscriptions, 10% from top-ups; gross volume ~$71K
“They have separate credits called cloud credits, which allow people to build back ends, whereas builder credits let them do everything else.”
“So, even though MRR says 25k, gross volume is 71k, that's because of all the top-ups.”
Related topics
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