ToneAdapt · B2C · guitar tone matching app
Offer a $10 weekly plan next to a $60 yearly plan
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What they did
Subscription tiers: $10/week and ~$60/year, on web (Stripe) and iOS (RevenueCat); paywalls and experiments run through Superwall on iOS.
“So we have weekly prices for $10 a week, and we have annual plans for around $60 a year.”
Related topics
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More from this episode
- ToneAdapt: Post 3 videos a day showing your face and the app, on every platformFirst video went viral overnight; 100K+ users and ~$25K/month within 5 months
- ToneAdapt: Remake your best-converting video 50 times, pay creators to copy it, then run it as adsFounder says he scaled winning formats aggressively; no separate numbers
- ToneAdapt: Pick a problem from your own hobby, then ask others in Reddit and Instagram commentsMany guitarists had the same problem and no real fix existed
- ToneAdapt: Launch a paid web version in a week, then build the iPhone app lateriOS app made ~$14K with 397 subscribers in its first month