ToneAdapt · B2C · guitar tone matching app
Post 3 videos a day showing your face and the app, on every platform
First video went viral overnight; 100K+ users and ~$25K/month within 5 months
Workedorganic-short-videofounder-brand
What they did
From launch, posted short videos 3 times a day and reposted each one to Instagram, TikTok, YouTube and Facebook. Put his own face on the brand from day one so users feel they are joining his journey as he adds gear and improves the app. Videos show the product solving the problem in real time. He advises committing to 3 posts a day for at least a month and not overthinking content: any content beats none. Background doing paid UGC for brands taught him viral formats.
What happened
First ToneAdapt video went viral overnight; content was the main acquisition channel behind 100K+ users and ~$25K in the last 4 weeks
- Stage
- Launch (From launch)
“The first video I actually ever posted about ToneAdapt went viral overnight”
“I posted on social media three times a day, reposted across as many platforms as I can, Instagram, TikTok, YouTube, Facebook, and I put my face behind the brand immediately to build trust with users from day one”
“Commit to posting three times every single day for at least a month, and I guarantee you will make money and get users. Show your product solving something in real time”
Related topics
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More from this episode
- ToneAdapt: Remake your best-converting video 50 times, pay creators to copy it, then run it as adsFounder says he scaled winning formats aggressively; no separate numbers
- ToneAdapt: Pick a problem from your own hobby, then ask others in Reddit and Instagram commentsMany guitarists had the same problem and no real fix existed
- ToneAdapt: Launch a paid web version in a week, then build the iPhone app lateriOS app made ~$14K with 397 subscribers in its first month
- ToneAdapt: Offer a $10 weekly plan next to a $60 yearly plan