GTM Sauce

B2C · crypto token trading app

How Bags grows

4 tactics and 3 figures from 1 interview.

A crypto trading app built around group chats and a token launchpad, Bags grows by paying users to bring in other traders: most of its 1% trading fee goes to whoever invited or tipped off the buyer, and token creators earn a cut of every trade. The founder also builds invite screens into all his apps. Few results were reported for these tactics.

Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.

About Bags

What it is
Social crypto app: see influencers' trades live, trade inside group chats, deposit with Apple Pay
Who it's for
Crypto traders following influencers and token communities
Business model
1% fee on trades, mostly shared with the referring user or group-chat poster; 1% royalty on tokens launched via its launchpad

As described in the interviews, not independently verified.

Bags's 4 tactics

NGL · B2C · anonymous messaging app

Founder says it works; no numbers

Hunter puts easy invite flows and share prompts (sometimes forced) into every product where it makes sense; a text or Story post acts as a friend's endorsement. With paid acquisition, the goal is to get a set share of new users to invite someone right away, which lowers effective CPI.

Workedproduct-viralityreferral-program
The Superwall Podcast · 2025-08-18

Bags charges 1% on trades and passes most of it back to the friend who invited the trader, or to the group-chat member who posted a token another user then bought. Group chats with built-in trading replace Telegram bots.

Unknownreferral-programproduct-virality
The Superwall Podcast · 2025-08-18

Bags · B2C · crypto token trading app

Bags' token launchpad lets anyone create a coin and gives the creator a 1% royalty on every trade rather than only on the liquidity-pool transaction; e.g. $2M of volume earns the creator $20,000.

Unknownpricingpartnerships
The Superwall Podcast · 2025-08-18

Bags · B2C · crypto token trading app

Bags integrates MoonPay to on-ramp funds via Apple Pay, with a credit-card-style wallet, sends by username, and a sticky quick-buy button on each token.

Unknownpayments-checkout
The Superwall Podcast · 2025-08-18

Bags by the numbers

MetricValueContextSaid in
commission rate1%per transactionBags' fee on trades; majority passed back to the inviting friend or group-chat posterThe Superwall Podcast
2025-08-18
22:47
commission rate1%per tradeRoyalty to creators of tokens launched on the Bags launchpad, on every tradeThe Superwall Podcast
2025-08-18
22:47
revenueUSD 20Kper token creator
illustrative
Creator royalty on $2M of trading volumeThe Superwall Podcast
2025-08-18
23:12

Topics

Interviews