How Freedom Boat Club grows

A Freedom Boat Club staffer at its largest club (Tampa Bay) read about Wavve in a major marine trade magazine and reached out (he later joined Wavve as director of marketing). Adam led with 'how can we help': the club wants members not to run aground and to enjoy time on the water, and boats are its assets. Offered licenses for all members as a cheaper alternative to outfitting boats with chartplotters. Priced per activation for this deal (has also tried flat per-member fees).

For licensed club members, used deep links so they bypass the normal paywall. Deliberately skipped complex anti-abuse authentication, planning to self-police and clean up afterwards, to keep activation as easy as possible. Focused effort on getting members to open the club's email, install and activate, with reminders.