How Jetpack grows

Register a benefit-named domain used only in the agency's organic videos (flightcheatcode.com for Jetpack; buyabusiness.com / buythebusinessyouwant.com for SMB Market) that redirects straight to the app/App Store. Separates organic creator traffic from paid ads, other agencies and in-house creators running at the same time, and is easier to remember than an unknown brand name. Used only for brands without a well-known or viral name (not needed for e.g. Polymarket). Tested on a couple of apps; SMB Market's domain went live a few weeks before the episode.

For a travel app whose value is not impulse-driven, the creator ICP is an expert: ex-flight attendants. Video opens with a visual hook (e.g. tying a ponytail back, hands moving) and a spoken credibility line ('I've been a flight attendant for 3 years, here's my number one flight hack'), then a listicle of tips: tip 1 a general hack (book Tuesday, Wednesday or Saturday), tip 2 'use Jetpack' with a step-by-step. No app-UI demo needed. Goal is a page people follow because they'll book weeks or months later, so follow-worthy expert content builds the account.

On credible-expert pages for considered purchases (travel, finance, marketplaces), captions carry stronger CTAs: 'Share this with three friends that want to save on flights' or 'Comment this word to get something in your DMs', with ManyChat automations sending the DM. Used less for impulse products like Bible BFF or Dupe.com.

Once a creator page has a following, use Instagram stories as the bottom of the funnel. Ask the brand for a monthly giveaway (e.g. $1,000); the creator posts 'I partnered with Jetpack, enter and share with three friends to win'. Feed videos do top/middle funnel (credible expert content that earns follows); stories convert the followers.