Jetpack · B2C · flight savings app
Hire creators with real expertise, like ex-flight attendants, to share tips
Creator page grew from zero to 185K followers
Workedugc-creatorsorganic-short-videopositioning-niche
What they did
For a travel app whose value is not impulse-driven, the creator ICP is an expert: ex-flight attendants. Video opens with a visual hook (e.g. tying a ponytail back, hands moving) and a spoken credibility line ('I've been a flight attendant for 3 years, here's my number one flight hack'), then a listicle of tips: tip 1 a general hack (book Tuesday, Wednesday or Saturday), tip 2 'use Jetpack' with a step-by-step. No app-UI demo needed. Goal is a page people follow because they'll book weeks or months later, so follow-worthy expert content builds the account.
What happened
A Jetpack creator page on Instagram reached 185K followers from zero; a related travel-hacks page hit 200K and another reached ~1M before being banned.
Related topics
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More from this episode
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- Bible BFF: Film creators using the app in an everyday moment, like driving homeA December video was still pulling views months later; no numbers given
- Reject any creator video where their hands aren't busy, like eating snacksAgency standard across clients; no numbers
- Spend two weeks chasing views, then remake the winners as talking videosTalking-head remakes convert far better but get fewer views, per the agency
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- Dupe.com: Repost creators' winning videos on your brand account as collab postsReposts still go viral on the brand page, per the agency
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- Dupe.com: Have creators spell out your web address letter by letter for five secondsAgency's preferred CTA; no separate numbers
- Jetpack: Ask viewers to comment a word to get the tip sent by DM
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- Post on Facebook and Instagram for 30-plus audiences, TikTok and Snapchat for 18-25Agency's rule of thumb; no numbers
- Cal AI: Make a niche influencer the face of your brand's TikTok and Instagram~200M views across his page and the brand page in about 5 months
- Cal AI: Pay a connected creator a fee for every creator they bring inAbout 100 creators and influencers recruited