Dupe.com · B2C · shopping app for cheaper lookalikes
Open with a relative's expertise, like 'My mom's an interior designer'
204K views on one video; an older-mom variant hit 6.9M
Workedugc-creatorsorganic-short-video
What they did
Script: credible-source hook ('My mom's an interior designer, she just showed me something'), relatable pain point ('I'm a broke college student, I can't afford a bed'), product demo as the solution with the CTA inside it. Variant flips it: an older, motherly creator says her son showed her a hack, which reads as a genuine secret rather than influencer content and speaks to older viewers.
What happened
One early video got 204K views; Marilyn's son-showed-me variant reached 6.9M views and 170K likes.
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Jetpack: Hire creators with real expertise, like ex-flight attendants, to share tipsCreator page grew from zero to 185K followers
- Jetpack: Give creator videos their own catchy web address that redirects to your appAgency says it now knows exactly which organic videos drive App Store traffic; no numbers
- SMB Market: Use young creators with get-rich-quick hooks to sell a business-buying app40M views and $1.2M, but ~45% churn; dropped for older creators
- SMB Market: Use 35-40-year-old creators to reach buyers who can afford your productFewer views but more high-intent conversions, per the agency; no numbers
- SMB Market: Have creators react over your founder's video, calling him a genius214K views on one SMB Market video; Dupe uses it on every video for 2-3 months
- Bible BFF: Film creators using the app in an everyday moment, like driving homeA December video was still pulling views months later; no numbers given
- Reject any creator video where their hands aren't busy, like eating snacksAgency standard across clients; no numbers
- Spend two weeks chasing views, then remake the winners as talking videosTalking-head remakes convert far better but get fewer views, per the agency
- Dupe.com: Repost any video that passes 10,000 views and 3% engagementUsually yields a 500K-1M-view video within 4-5 days
- Dupe.com: Repost creators' winning videos on your brand account as collab postsReposts still go viral on the brand page, per the agency
- Dupe.com: Have creators spell out your web address letter by letter for five secondsAgency's preferred CTA; no separate numbers
- Jetpack: Ask viewers to comment a word to get the tip sent by DM
- Jetpack: Run a $1,000 brand giveaway in your creator's Instagram storiesA 200K-follower page gets ~10K story viewers; conversion not given
- Post on Facebook and Instagram for 30-plus audiences, TikTok and Snapchat for 18-25Agency's rule of thumb; no numbers
- Cal AI: Make a niche influencer the face of your brand's TikTok and Instagram~200M views across his page and the brand page in about 5 months
- Cal AI: Pay a connected creator a fee for every creator they bring inAbout 100 creators and influencers recruited