Bible BFF · B2C · Gen Z Bible stories app
Film creators using the app in an everyday moment, like driving home
A December video was still pulling views months later; no numbers given
Workedugc-creatorsorganic-short-video
What they did
For a viral Gen Z product, put the product itself at the center: creator driving home from work listening to Bible stories narrated in a Gen Z voice; or several friends in a car reacting, with back-and-forth editing. Text hooks speak to the audience's slang ('POV, we just found out a girl recorded the entire Bible and made it sound like tea'). Multiple faces add more to look at in the first 5 seconds, though the guest thinks one person may have done as well. Formats are refreshed when they stop performing after a couple of weeks.
What happened
Guest says a video from December 11 is still 'ripping' today.
In their words
The Superwall Podcast · Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026“So, whenever you have a viral product that is more Gen Z, you want to actually use the product more in your videos, right?”
“This is a video from like December 11th, but it's still ripping like legit today.”
“we probably got the same amount of views and conversions with it would just being one person in the car driving”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Jetpack: Hire creators with real expertise, like ex-flight attendants, to share tipsCreator page grew from zero to 185K followers
- Jetpack: Give creator videos their own catchy web address that redirects to your appAgency says it now knows exactly which organic videos drive App Store traffic; no numbers
- SMB Market: Use young creators with get-rich-quick hooks to sell a business-buying app40M views and $1.2M, but ~45% churn; dropped for older creators
- SMB Market: Use 35-40-year-old creators to reach buyers who can afford your productFewer views but more high-intent conversions, per the agency; no numbers
- SMB Market: Have creators react over your founder's video, calling him a genius214K views on one SMB Market video; Dupe uses it on every video for 2-3 months
- Reject any creator video where their hands aren't busy, like eating snacksAgency standard across clients; no numbers
- Spend two weeks chasing views, then remake the winners as talking videosTalking-head remakes convert far better but get fewer views, per the agency
- Dupe.com: Repost any video that passes 10,000 views and 3% engagementUsually yields a 500K-1M-view video within 4-5 days
- Dupe.com: Repost creators' winning videos on your brand account as collab postsReposts still go viral on the brand page, per the agency
- Dupe.com: Open with a relative's expertise, like 'My mom's an interior designer'204K views on one video; an older-mom variant hit 6.9M
- Dupe.com: Have creators spell out your web address letter by letter for five secondsAgency's preferred CTA; no separate numbers
- Jetpack: Ask viewers to comment a word to get the tip sent by DM
- Jetpack: Run a $1,000 brand giveaway in your creator's Instagram storiesA 200K-follower page gets ~10K story viewers; conversion not given
- Post on Facebook and Instagram for 30-plus audiences, TikTok and Snapchat for 18-25Agency's rule of thumb; no numbers
- Cal AI: Make a niche influencer the face of your brand's TikTok and Instagram~200M views across his page and the brand page in about 5 months
- Cal AI: Pay a connected creator a fee for every creator they bring inAbout 100 creators and influencers recruited