Cal AI · B2C · AI calorie tracking app
Pay a connected creator a fee for every creator they bring in
About 100 creators and influencers recruited
Workedcreator-opsinfluencer
What they did
Dawson used his fitness-niche network to recruit creators and influencers into Cal AI's program (including creator sub-accounts), paid a referral fee per person while working with the marketing team.
What happened
Around 100 creators and influencers joined.
In their words
The Superwall Podcast · Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026“I think I got them around 100 creators and influencers internally, and they would pay me like a referral fee for every single person.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Cal AI
All 80 Cal AI tactics- Pay $350-450 for four posts plus view bonuses that stop at 1M viewsKeeps the upside of viral hits; founder gives no numbers
- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Run a short ad with a one-line hook, the app in use, then the store linkAd has run about four months, which the host reads as a winner
More from this episode
- Jetpack: Hire creators with real expertise, like ex-flight attendants, to share tipsCreator page grew from zero to 185K followers
- Jetpack: Give creator videos their own catchy web address that redirects to your appAgency says it now knows exactly which organic videos drive App Store traffic; no numbers
- SMB Market: Use young creators with get-rich-quick hooks to sell a business-buying app40M views and $1.2M, but ~45% churn; dropped for older creators
- SMB Market: Use 35-40-year-old creators to reach buyers who can afford your productFewer views but more high-intent conversions, per the agency; no numbers
- SMB Market: Have creators react over your founder's video, calling him a genius214K views on one SMB Market video; Dupe uses it on every video for 2-3 months
- Bible BFF: Film creators using the app in an everyday moment, like driving homeA December video was still pulling views months later; no numbers given
- Reject any creator video where their hands aren't busy, like eating snacksAgency standard across clients; no numbers
- Spend two weeks chasing views, then remake the winners as talking videosTalking-head remakes convert far better but get fewer views, per the agency
- Dupe.com: Repost any video that passes 10,000 views and 3% engagementUsually yields a 500K-1M-view video within 4-5 days
- Dupe.com: Repost creators' winning videos on your brand account as collab postsReposts still go viral on the brand page, per the agency
- Dupe.com: Open with a relative's expertise, like 'My mom's an interior designer'204K views on one video; an older-mom variant hit 6.9M
- Dupe.com: Have creators spell out your web address letter by letter for five secondsAgency's preferred CTA; no separate numbers
- Jetpack: Ask viewers to comment a word to get the tip sent by DM
- Jetpack: Run a $1,000 brand giveaway in your creator's Instagram storiesA 200K-follower page gets ~10K story viewers; conversion not given
- Post on Facebook and Instagram for 30-plus audiences, TikTok and Snapchat for 18-25Agency's rule of thumb; no numbers
- Cal AI: Make a niche influencer the face of your brand's TikTok and Instagram~200M views across his page and the brand page in about 5 months