Dupe.com · B2C · shopping app for cheaper lookalikes
Repost creators' winning videos on your brand account as collab posts
Reposts still go viral on the brand page, per the agency
Workedorganic-short-videougc-creators
What they did
When a creator-page video hits ~20K views, the brand reposts it to its main Instagram account as a collab post with the creator (downloading and re-uploading also works, but collab is easier and doesn't hurt views). Dupe.com and Bible BFF both do this with EVO creator content.
What happened
Guest says reposted videos still go viral on the main page.
In their words
The Superwall Podcast · Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026“they then take those performing content that we do on their creator pages, and then they repost it on their main page, and it still goes viral at the same time”
“if a video gets around 20,000 follower, I mean, 20,000 views, then they will just like repost it on their main page”
“it's a little bit easier just to do collabing, and doesn't really affect the views”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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