SMB Market · B2C · app for buying small businesses
Use 35-40-year-old creators to reach buyers who can afford your product
Fewer views but more high-intent conversions, per the agency; no numbers
Workedugc-creatorspositioning-niche
What they did
Replaced Gen Z creators with 35-40-year-old, more mature creators (e.g. Giselle) and dropped 'I'm broke, quit your 9-to-5' messaging for credible messaging aimed at people who can actually buy a recurring-revenue business. Accepts fewer views in exchange for the right audience.
What happened
Guest says it produces fewer views but more high-intent conversions than the get-rich-quick approach.
This shipped together with other changes, so the result can't be credited to this alone.
Related topics
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