Dupe.com · B2C · shopping app for cheaper lookalikes
Repost any video that passes 10,000 views and 3% engagement
Usually yields a 500K-1M-view video within 4-5 days
Workedugc-creatorscreator-ops
What they did
When a creator video reaches 10-20K views with at least 3% engagement, tell the creator to double down: repost the exact same video a few more times, and/or reshoot it in the same kitchen with the same script, changing only the spoken hook and text hook. Keep going while the reposts clear 10K views. Rationale: comparable videos differ mostly by timing and volume (Marilyn's 6.9M-view video was no better than a sibling video from another creator).
What happened
If reposts keep clearing 10K views, a 500K-1M-view video usually follows within 4-5 days; one Dupe creator's version hit 6.9M views.
In their words
The Superwall Podcast · Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026“Whenever a video gets like 10,000 to 20,000 views, and it has an engagement rate of like at least 3%, we will then tell those creators to double down and repost that same video”
“Like legit, go back to the same kitchen with your same same person, do the same script, just change up the saying hook, change up the text hook a little bit, and do the same thing.”
“And if those videos keep getting at least 10,000 views, over the next 4 to 5 days, we'll get usually a 500,000 to a million-viewed video, right?”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Jetpack: Hire creators with real expertise, like ex-flight attendants, to share tipsCreator page grew from zero to 185K followers
- Jetpack: Give creator videos their own catchy web address that redirects to your appAgency says it now knows exactly which organic videos drive App Store traffic; no numbers
- SMB Market: Use young creators with get-rich-quick hooks to sell a business-buying app40M views and $1.2M, but ~45% churn; dropped for older creators
- SMB Market: Use 35-40-year-old creators to reach buyers who can afford your productFewer views but more high-intent conversions, per the agency; no numbers
- SMB Market: Have creators react over your founder's video, calling him a genius214K views on one SMB Market video; Dupe uses it on every video for 2-3 months
- Bible BFF: Film creators using the app in an everyday moment, like driving homeA December video was still pulling views months later; no numbers given
- Reject any creator video where their hands aren't busy, like eating snacksAgency standard across clients; no numbers
- Spend two weeks chasing views, then remake the winners as talking videosTalking-head remakes convert far better but get fewer views, per the agency
- Dupe.com: Repost creators' winning videos on your brand account as collab postsReposts still go viral on the brand page, per the agency
- Dupe.com: Open with a relative's expertise, like 'My mom's an interior designer'204K views on one video; an older-mom variant hit 6.9M
- Dupe.com: Have creators spell out your web address letter by letter for five secondsAgency's preferred CTA; no separate numbers
- Jetpack: Ask viewers to comment a word to get the tip sent by DM
- Jetpack: Run a $1,000 brand giveaway in your creator's Instagram storiesA 200K-follower page gets ~10K story viewers; conversion not given
- Post on Facebook and Instagram for 30-plus audiences, TikTok and Snapchat for 18-25Agency's rule of thumb; no numbers
- Cal AI: Make a niche influencer the face of your brand's TikTok and Instagram~200M views across his page and the brand page in about 5 months
- Cal AI: Pay a connected creator a fee for every creator they bring inAbout 100 creators and influencers recruited