Cal AI · B2C · AI calorie tracking app
Make a niche influencer the face of your brand's TikTok and Instagram
~200M views across his page and the brand page in about 5 months
Workedinfluencerorganic-short-video
What they did
Dawson, a fitness creator with ~200K followers, partnered with Cal AI as its first influencer and fronted its own TikTok/Instagram brand page for ~5 months while also posting on his page. Because the app itself was viral, videos just flashed the app on screen rather than pitching it with his authority.
What happened
Around 200M views across his page and the brand page.
- Effort
- ~5 months
Related topics
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More from Cal AI
All 80 Cal AI tactics- Pay $350-450 for four posts plus view bonuses that stop at 1M viewsKeeps the upside of viral hits; founder gives no numbers
- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Run a short ad with a one-line hook, the app in use, then the store linkAd has run about four months, which the host reads as a winner
More from this episode
- Jetpack: Hire creators with real expertise, like ex-flight attendants, to share tipsCreator page grew from zero to 185K followers
- Jetpack: Give creator videos their own catchy web address that redirects to your appAgency says it now knows exactly which organic videos drive App Store traffic; no numbers
- SMB Market: Use young creators with get-rich-quick hooks to sell a business-buying app40M views and $1.2M, but ~45% churn; dropped for older creators
- SMB Market: Use 35-40-year-old creators to reach buyers who can afford your productFewer views but more high-intent conversions, per the agency; no numbers
- SMB Market: Have creators react over your founder's video, calling him a genius214K views on one SMB Market video; Dupe uses it on every video for 2-3 months
- Bible BFF: Film creators using the app in an everyday moment, like driving homeA December video was still pulling views months later; no numbers given
- Reject any creator video where their hands aren't busy, like eating snacksAgency standard across clients; no numbers
- Spend two weeks chasing views, then remake the winners as talking videosTalking-head remakes convert far better but get fewer views, per the agency
- Dupe.com: Repost any video that passes 10,000 views and 3% engagementUsually yields a 500K-1M-view video within 4-5 days
- Dupe.com: Repost creators' winning videos on your brand account as collab postsReposts still go viral on the brand page, per the agency
- Dupe.com: Open with a relative's expertise, like 'My mom's an interior designer'204K views on one video; an older-mom variant hit 6.9M
- Dupe.com: Have creators spell out your web address letter by letter for five secondsAgency's preferred CTA; no separate numbers
- Jetpack: Ask viewers to comment a word to get the tip sent by DM
- Jetpack: Run a $1,000 brand giveaway in your creator's Instagram storiesA 200K-follower page gets ~10K story viewers; conversion not given
- Post on Facebook and Instagram for 30-plus audiences, TikTok and Snapchat for 18-25Agency's rule of thumb; no numbers
- Cal AI: Pay a connected creator a fee for every creator they bring inAbout 100 creators and influencers recruited