Jetpack · B2C · flight savings app
Run a $1,000 brand giveaway in your creator's Instagram stories
A 200K-follower page gets ~10K story viewers; conversion not given
Unknownugc-creatorsorganic-social
What they did
Once a creator page has a following, use Instagram stories as the bottom of the funnel. Ask the brand for a monthly giveaway (e.g. $1,000); the creator posts 'I partnered with Jetpack, enter and share with three friends to win'. Feed videos do top/middle funnel (credible expert content that earns follows); stories convert the followers.
What happened
A 200K-follower page reaches about 10K story viewers per story; no conversion figures.
In their words
The Superwall Podcast · Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026“if we have 200,000 followers, you can probably generate probably 10,000 viewers from those stories every single time you do something”
“Is there a giveaway that you can do with us this month? A $1,000 giveaway.”
Related topics
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