How Keakr grows

For apps with enough data, run correlation analysis (e.g. Amplitude's correlation score) between core events and becoming a subscriber. At a rap pocket-studio app, users who entered the recording studio and used a particular filter or advanced editing feature were more likely to convert. Then build segments of users showing parts of that behavior and push them along the same path with CRM. Registration in apps where it's optional is itself a high-intent signal for upsell.