GTM Sauce

B2C · rap recording studio app

How Keakr grows

1 tactic from 1 interview.

About Keakr

What it is
French 'pocket studio' app for recording rap music

As described in the interviews, not independently verified.

Keakr's tactic

Keakr · B2C · rap recording studio app

Advanced-editing users were more likely to subscribe; no numbers

For apps with enough data, run correlation analysis (e.g. Amplitude's correlation score) between core events and becoming a subscriber. At a rap pocket-studio app, users who entered the recording studio and used a particular filter or advanced editing feature were more likely to convert. Then build segments of users showing parts of that behavior and push them along the same path with CRM. Registration in apps where it's optional is itself a high-intent signal for upsell.

Unknownanalytics-attributionupsell-expansion
Sub Club by RevenueCat · 2023-04-05

Topics

Interviews