GTM Sauce

B2C · beginner running app

How None to Run grows

2 tactics and 2 figures from 2 interviews.

About None to Run

What it is
Running app for beginners, previously featured on Sub Club
Who it's for
Beginner runners
Business model
subscription with free trial
Team
Small indie team (co-founders)
Funding

As described in the interviews, not independently verified.

None to Run's 2 tactics

None to Run · B2C · beginner running app

Write one blog post on why Couch to 5K injures beginners, and share it in your Facebook group
Launch cohort: 20%+ trial starts, ~90% trial-to-paid; drifted down as store traffic grew

Most traffic comes from a single blog post arguing Couch to 5K can cause injuries and isn't a good program for beginning runners, circulated in the founders' Facebook group. At launch, an email blast plus the Facebook group, which had been asking for the app, delivered pent-up demand. Readers go through the whole post on a better way to start running, then download the app.

Workedcontentcommunity
Sub Club by RevenueCat · 2023-01-17

None to Run · B2C · beginner running app

Write a blog post that ranks for 'alternative to Couch to 5K' and links to the app
Became the app's main traffic source

One blog post ranked high in search for 'alternative to Couch to 5K'. Readers went from the post to the App Store and became subscribers.

Workedseocontent
Sub Club by RevenueCat · 2025-01-08

None to Run by the numbers

MetricValueContextSaid in
conversion rate20%
approximate
Download -> trial start in the launch cohort from the Facebook group and email blast ('over 20%'); drifted down laterSub Club by RevenueCat
2023-01-171:07:46
conversion rate90%
approximate
Trial -> paid in the launch cohort of pent-up, high-intent users; drifted down as App Store organics and featuring grewSub Club by RevenueCat
2023-01-171:08:07

Topics

SEO and content marketing2Community-led growth1Web-to-app funnels and web checkout1

Interviews