GTM Sauce

B2C · sports betting tips app

How OLBG grows

2 tactics and 3 figures from 1 interview.

splitmetrics.com/customers/olbg-ios-screenshots-optimization

About OLBG

What it is
SplitMetrics case study: iOS screenshot optimization brought a 61% conversion boost

As described in the interviews, not independently verified.

OLBG's 2 tactics

OLBG · B2C · sports betting tips app

10-13% more downloads

First of two sequential tests: variant B replaced a simple blue screenshot background with a sporty background; captions stayed largely the same.

Workedasoexperimentation
App Masters · 2026-09-29

OLBG · B2C · sports betting tips app

45% more downloads; 61% more installs across both tests

Second test after the background win: screenshots zoomed in on up-close app screens highlighting features; titles and subtitles barely changed, and that was the only difference. Tests were run one at a time. The host says App Masters now builds client screenshots this way and sees improvements, and advises one test at a time unless you have massive downloads.

Workedasoexperimentation
App Masters · 2026-09-29

OLBG by the numbers

MetricValueContextSaid in
downloads+10–13%
approximate
Phase 1: sporty background vs plain blue backgroundApp Masters
2026-09-29
3:30
downloads+45%
approximate
Phase 2: up-close feature screens highlighting featuresApp Masters
2026-09-29
4:30
downloads+61%
approximate
Overall, original screenshots to final after two sequential tests (installs)App Masters
2026-09-29
5:00

Topics

Interviews