OLBG · B2C · sports betting tips app
Swap a plain blue screenshot background for a sporty one
10-13% more downloads
Workedasoexperimentation
What they did
First of two sequential tests: variant B replaced a simple blue screenshot background with a sporty background; captions stayed largely the same.
What happened
10-13% increase in downloads
“they were testing more of a sporty background than just a simple blue background”
Related topics
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