GTM Sauce

Paraphrase AI · B2C · AI paraphrasing app

Test a screenshot with a person up front against an app screen

Unknownasoexperimentation

What they did

Product Page Optimization test 'human versus screen': same winning order with a person in front, 6.5-inch screenshots, English, 50% traffic, one treatment, submitted for review. App Store Connect allows only one PPO draft or test at a time, so the earlier draft had to be deleted first.
12:25
“This one, we're going to test with a human in front, right?”
Steve P. Young
13:53
“I'm going to do a product page optimization, so 50%, yep, one treatment”
Steve P. Young

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