OLBG · B2C · sports betting tips app
Show close-up app screens of key features, after the background test
45% more downloads; 61% more installs across both tests
Workedasoexperimentation
What they did
Second test after the background win: screenshots zoomed in on up-close app screens highlighting features; titles and subtitles barely changed, and that was the only difference. Tests were run one at a time. The host says App Masters now builds client screenshots this way and sees improvements, and advises one test at a time unless you have massive downloads.
What happened
45% increase in downloads; 61% more installs overall from the original
“the second test now was only testing more up-close features and up-close screens”
“The titles and subtitles don't change that much, but they're really highlighting some of those features”
“And we started implementing that into our screenshots that we create for our clients. We're seeing improvements, too.”
“Unless you have massive downloads, do one test at a time”
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