A mobile app · App Masters client
A/B test a new set of App Store screenshots
Variant B drove 30% more downloads
Workedasoexperimentation
What they did
App Masters A/B tested two screenshot sets for a client's App Store listing (details covered in an earlier video, not in this episode).
What happened
Variant B drove 30% more downloads
“A/B testing these screenshots, we saw B drive 30% more downloads”
Related topics
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More from this episode
- Show people's faces in the first three App Store screenshotsRaised conversions in several tests; no numbers given
- Angry Birds: Test holiday-themed screenshots against your standard onesStandard screenshots beat the seasonal ones; small difference
- Redesign plain screenshots and test them against the old ones13.8% more downloads with the new screenshots
- OLBG: Swap a plain blue screenshot background for a sporty one10-13% more downloads
- OLBG: Show close-up app screens of key features, after the background test45% more downloads; 61% more installs across both tests
- Add a preview video for games; test going without one for other appsVideo usually lifts game downloads; sometimes hurt non-game conversion
- Paraphrase AI: Move a new feature into the first three screenshots and test itNew order won; small uplift, number not shown
- Paraphrase AI: Add five stars and a 'number one' badge to screenshots and test it
- Paraphrase AI: Test a screenshot with a person up front against an app screen