App Masters client apps
Show people's faces in the first three App Store screenshots
Raised conversions in several tests; no numbers given
Workedasoexperimentation
What they did
Put human faces in the first three screenshots, the ones visible in search results. App Masters found this increased conversions across a few cases.
What happened
Increased conversions across a few case studies; no figures
“we've also found that showing faces in the initial first three screenshots actually increased conversions”
Related topics
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