Paraphrase AI · B2C · AI paraphrasing app
Move a new feature into the first three screenshots and test it
New order won; small uplift, number not shown
Workedasoexperimentation
What they did
Product Page Optimization test of screenshot order only, built in AppScreens and pushed to App Store Connect: US English, iPhone, one treatment. Original led with 'rewrite in your style' then translate; the treatment put the new 'speak or write' voice feature (speak, then translate to any language) in the first three and moved 'rewrite in your style' to fourth. Host focuses tests on the first three screenshots because in portrait they show in search results and Apple Ads; screenshots 4-10 matter less.
What happened
'Speak or write' order won with a small uplift and was applied
“I want to see if speaking and then translating would be more impressive than rewriting in your own style”
“the first three screenshots are the most important, especially if you're in vertical mode”
“you can see that I moved rewrite in your style to the fourth and speak or write won”
“It was a pretty small uplift, but still good enough for me to take that”
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