B2C · drawing lessons app for kids

How Simply Draw grows

2 tactics and 2 figures from 1 interview.

About Simply Draw

What it is: Simply's most recent app; teaches drawing, AI brings kids' drawings to life
Who it's for: Kids; parents pay

As described in the interviews, not independently verified.

Simply Draw's 2 tactics

Simply Draw · B2C · drawing lessons app for kids

Use AI to bring a kid's drawing to life in the first session

Raised ARPU; parents share results on Instagram; no numbers

During the first-time user experience in Simply Draw, AI animates the drawing the child just finished. Kids run to show parents, who see the app as positive screen time worth paying for.

Workedonboardingproduct-activation

Sub Club by RevenueCat · 2026-06-24

Simply · B2C · creative hobby learning apps

Turn the features users love most into your ads

Guest says it works; no numbers

Ad creatives are drawn from real usage moments and well-loved features, e.g. the Simply Draw AI animation of kids' drawings.

Unknownpaid-social

Sub Club by RevenueCat · 2026-06-24

Simply Draw by the numbers

Metric	Value	Context	Said in
growth rate	+6 x/year approximate	Revenue growth last year (2025); transcript reads 'six weeks', likely 6x	Sub Club by RevenueCat 2026-06-24
arpu	really increased approximate	After adding AI drawing animation to the first-time user experience	Sub Club by RevenueCat 2026-06-24

Topics

Activation: getting users to first value1 App virality and word of mouth1 Ad creative and creative testing1 App onboarding1 Instagram marketing for apps1

Interviews

How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply · Sub Club by RevenueCat · 2026-06-24