Simply Draw · B2C · drawing lessons app for kids
Use AI to bring a kid's drawing to life in the first session
Raised ARPU; parents share results on Instagram; no numbers
Workedonboardingproduct-activationproduct-virality
What they did
During the first-time user experience in Simply Draw, AI animates the drawing the child just finished. Kids run to show parents, who see the app as positive screen time worth paying for.
What happened
Really increased ARPU; parents share the animations organically on Instagram. Named biggest win of the year.
In their words
Sub Club by RevenueCat · How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply“they used AI to bring the drawing that the kid was just finished drawing, bring it to life”
“So, when we introduced this during first time user experience, it really increased ARPU because parents could really understand, "Hey, this product worth me investing in it."”
Related topics
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