Simply Piano · B2C · piano learning app
In Japan, swap the clean paywall for a long page with company story and reviews
Paywall conversion 'skyrocketed' after falling with the Western-style paywall
Workedpaywalllocalization
What they did
On the Japanese country manager's advice, replaced the minimal Western best-practice paywall with a long, colorful, scrolling one-pager: the company story, founders, values, and many user quotes/social proof.
What happened
Conversion skyrocketed.
This shipped together with other changes, so the result can't be credited to this alone.
In their words
Sub Club by RevenueCat · How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply“They expect very detailed story of the company, of the founders, of our values, of all the things that you're frustrated that no one reads, they want to read all the social quotes and a lot of colors.”
“we had a very long one pager that they scrolled and scrolled and read, conversion skyrocketed.”
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