Simply · B2C · creative hobby learning apps
Offer a family plan with up to 5 profiles that covers every app
Multi-app, multi-profile accounts retain best in every cohort
Workedpricingretention
What they did
Simply Piano started as single user/single profile. After seeing several household members use it, Simply introduced a family plan, later expanded to up to five profiles and access to multiple apps, so at any time someone in the household is using it.
What happened
In every cohort, multi-app multi-profile accounts are by far the strongest-retaining segment.
In their words
Sub Club by RevenueCat · How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply“Later on, it became multi-profile with up to five profiles and multi-app.”
“you see that at any given cohort, the segment that has the strongest retention by far are those that have multi-app, multi-profile accounts.”
Related topics
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- Simply Piano: Mark songs in the piano app that you can also sing in the singing app
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- Simply Piano: Lean on monthly plans once people keep renewing month after monthHigher LTV on monthly than annual in Simply Piano; no numbers
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- Simply: Price each country with your own Big Mac-style index, not currency conversionBig ARPU jump in most countries; a few didn't work and were adjusted
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- Simply Piano: In Japan, swap the clean paywall for a long page with company story and reviewsPaywall conversion 'skyrocketed' after falling with the Western-style paywall
- Simply Draw: Use AI to bring a kid's drawing to life in the first sessionRaised ARPU; parents share results on Instagram; no numbers
- Simply: Turn the features users love most into your adsGuest says it works; no numbers
- Simply Piano: Show a soft paywall after onboarding, then keep it only for kids' accountsBig early ARPU win; adults without a piano didn't stay, so kept it for kids only