Simply · B2C · creative hobby learning apps
Sell a bundle of all your apps on the web, where you can explain it
Guest says it works well; no numbers
Workedweb-to-appupsell-expansionpricing
What they did
App-store campaigns can only land a user in one app, so the all-apps bundle is marketed in web funnels, which open with 'Welcome to Simply' and explain that one purchase unlocks Piano, Guitar, Sing and Draw.
What happened
Described as working really well.
In their words
Sub Club by RevenueCat · How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply“So, this is where we're able to market our bundle offer. And definitely we are doing it in the web and it's really working well for us.”
Related topics
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More from this episode
- Simply: Send Facebook ad clicks to a short web quiz and paywall, not the App Store~20% of revenue from web; Facebook worked for the first time
- Simply: Offer a family plan with up to 5 profiles that covers every appMulti-app, multi-profile accounts retain best in every cohort
- Simply Piano: Mark songs in the piano app that you can also sing in the singing app
- Simply: Switch off app ads in one country and web ads in another to spot overlapShowed where apps and channels cannibalized each other; no numbers
- Simply: Launch each new hobby as its own app, run by a small independent teamPiano ~80% of its category; Draw revenue grew ~6x last year
- Simply: Meet your Apple and Google account managers every two weeks and share your roadmapGot early beta access and design partnerships; no numbers
- Simply Piano: Build a version for each new headset in time for its launchNot about ROI yet; bet on the future
- Simply Piano: Lean on monthly plans once people keep renewing month after monthHigher LTV on monthly than annual in Simply Piano; no numbers
- Simply: Test annual discounts as deep as 60-75% off monthlyGuest calls discount depth a valuable lever; no numbers
- Simply: Try weekly plans for a skill that takes months to learnTested in some apps; none offered now
- Simply: Price each country with your own Big Mac-style index, not currency conversionBig ARPU jump in most countries; a few didn't work and were adjusted
- Simply Piano: Pick one country by upside and confidence, then fully localize songs, screens and storeAll Japan metrics grew except paywall conversion, which fell
- Simply Piano: In Japan, swap the clean paywall for a long page with company story and reviewsPaywall conversion 'skyrocketed' after falling with the Western-style paywall
- Simply Draw: Use AI to bring a kid's drawing to life in the first sessionRaised ARPU; parents share results on Instagram; no numbers
- Simply: Turn the features users love most into your adsGuest says it works; no numbers
- Simply Piano: Show a soft paywall after onboarding, then keep it only for kids' accountsBig early ARPU win; adults without a piano didn't stay, so kept it for kids only