Simply · B2C · creative hobby learning apps
Test annual discounts as deep as 60-75% off monthly
Guest calls discount depth a valuable lever; no numbers
Unknownpricingexperimentation
What they did
Annual discounts vary by plan, sometimes 60%, sometimes 75%; discount level is tested as a pricing lever, with anchoring and user psychology in mind.
What happened
Found beneficial to test; no winning figure given.
In their words
Sub Club by RevenueCat · How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply“I think sometimes it's 60 plus 60% or sometimes 75. It depends on the plan itself.”
Related topics
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