Simply Piano · B2C · piano learning app
Lean on monthly plans once people keep renewing month after month
Higher LTV on monthly than annual in Simply Piano; no numbers
Workedpricing
What they did
Introduced monthly plans because an annual commitment deterred some learners, then after heavy pricing tests shifted Simply Piano toward monthly while keeping annual for discount-seekers. Only done in mature apps with strong monthly renewal; less mature apps still split. Rationale: monthly renewals turn usage/retention wins into revenue signal fast.
What happened
Better LTV on monthly plans for Simply Piano.
In their words
Sub Club by RevenueCat · How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply“we do have better LTV basically on our monthly plans for Simply Piano.”
“The move to monthly works only when you have good enough retention renewals on your monthly plans.”
“So, by having monthly plans, this feedback loop is really fast.”
Related topics
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More from this episode
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