Netflix · B2C · video streaming service
Don't sell in the app at all; sign people up on your own site
Cohost says it does fine without in-app payments
Workedpayments-checkoutweb-to-app
What they did
Because content licensing costs mean it cannot absorb app store fees at $9.99 and does not want to raise prices, Netflix does not sell subscriptions through in-app purchase and relies on the traffic it drives itself.
What happened
Netflix is doing fine without taking payments in the app.
In their words
Sub Club by RevenueCat · Apple’s Response to the EU’s DMA: What Developers Need to Know“Like, they can't charge $9.99 or whatever on IAP, because they have to pay a bunch of fees for their licensing of content. They can always just jack the price up, but they don't like to do that either, so they've just said, "Forget it. We drive enough traffic."”
“Netflix is doing fine without charging the payments at all.”
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