MySwimPro · B2C · swim coaching app
Film yourself training with the app on screen instead of pitching it
~30% of videos feature the app for 60+ seconds; no conversion numbers
Unknowncontentfounder-brand
What they did
Every video has at least a minor CTA (a sentence or on-screen note), but ~30% have a solid 60+ second integration where the app screen is shown while teaching. Best format is a story series: a 5-part series training for the Masters World Championships using the app (app on screen ~30% of the time), 30-days-straight and mile-a-day-for-100-days challenges. Answer the viewer's actual question first (e.g. flip turn), then mention the app where relevant. Content must educate, entertain or inspire.
What happened
Founder calls it the ideal integration method; no conversion data given.
- Stage
- growth
In their words
Sub Club by RevenueCat · Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro“So, every single video, I have the app on screen showing the workouts that I'm actually doing, and so I'm not selling the app, I'm just using the app as my tool to achieve the results that I'm trying to show.”
“I think the meat of it is maybe 30% of the videos have a very, very solid insertion, meaning over 60 seconds”
“I did a challenge where I swam every day for 30 days straight, I swam a mile for 100 days in a row, and so we made videos for each of these things”
Related topics
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More from this episode
- MySwimPro: Send swimmers found on Twitter to a mockup page that collects emails200 email sign-ups in a couple of weeks for an app that didn't exist
- MySwimPro: Write one article a week answering common swimming questions people search forHundreds of articles over 3 years; traction compounded slowly, no sudden spike
- MySwimPro: Answer the questions users email you in a weekly whiteboard videoEarly videos got 75-4,000 views; years later some have millions
- MySwimPro: Cut each long video into short clips and post them everywhere~500K Instagram and 300K+ TikTok followers; TikTok hits didn't drive many downloads
- MySwimPro: Earn from your YouTube videos with ads and sponsor shout-outsContent pays for itself even ignoring app installs; funds two full-time editors
- MySwimPro: Hand off blog, email, then editing so the founder only films5-person in-house team now; paid for by ad and sponsor income
- MySwimPro: Post videos of customers' big swimming wins on the company channel
- MySwimPro: Give each social channel its own App Store link to track revenueCan now tie revenue to each channel; only set up in the last few months
- MySwimPro: Try paid ads before you can track what the spend producedFirst two rounds failed; third round in progress with better analytics
- MySwimPro: Host in-person swim camps to reach new swimmersWorks but doesn't scale; limited by how many people can attend
- MySwimPro: Keep raising the yearly price, from $100 to $180, while conversion holdsConversion barely changed at each step (the app kept improving too)
- MySwimPro: Ask free and paying users four price questions to find what they'd payAverage matched current price (~$100-120/year); a segment would pay $200-300/year
- MySwimPro: Move free features behind the paywall as the app shifts to paidBuilt user entitlement and complaint reviews; guest would package it differently
- MySwimPro: Join a university startup accelerator for first funding and pitch practiceRaised $50K; learned customer discovery, built a network and a tight pitch
- MySwimPro: Raise money from your community through equity crowdfunding roundsAbout $1.2M raised in total, mostly from crowdfunding
- MySwimPro: Test in-app invites with rewards for your most active usersStill being tested; no results yet