MySwimPro · B2C · swim coaching app
Give each social channel its own App Store link to track revenue
Can now tie revenue to each channel; only set up in the last few months
Workedanalytics-attribution
What they did
Uses App Store custom product page URLs, a different one for YouTube, Instagram, Facebook and the website, to measure leads and attribute revenue per channel. Also surveys subscribers and free users on how they learned about the app (not in onboarding).
What happened
Revenue can be attributed per channel; survey gives some qualitative numbers. Still no precise view-to-value conversion.
- Stage
- growth
In their words
Sub Club by RevenueCat · Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro“Now we use the App Store like custom product URLs, and we actually measure how many leads we get from YouTube versus we have a different URL for Instagram, for YouTube, for Facebook, for our website, and then we can see and attribute revenue directly to that.”
“We've done that through our surveys, so we qualitatively measure to our subscribers and even free users how you learned about the app, and we can see some numbers there.”
Related topics
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More from this episode
- MySwimPro: Send swimmers found on Twitter to a mockup page that collects emails200 email sign-ups in a couple of weeks for an app that didn't exist
- MySwimPro: Write one article a week answering common swimming questions people search forHundreds of articles over 3 years; traction compounded slowly, no sudden spike
- MySwimPro: Answer the questions users email you in a weekly whiteboard videoEarly videos got 75-4,000 views; years later some have millions
- MySwimPro: Cut each long video into short clips and post them everywhere~500K Instagram and 300K+ TikTok followers; TikTok hits didn't drive many downloads
- MySwimPro: Earn from your YouTube videos with ads and sponsor shout-outsContent pays for itself even ignoring app installs; funds two full-time editors
- MySwimPro: Hand off blog, email, then editing so the founder only films5-person in-house team now; paid for by ad and sponsor income
- MySwimPro: Film yourself training with the app on screen instead of pitching it~30% of videos feature the app for 60+ seconds; no conversion numbers
- MySwimPro: Post videos of customers' big swimming wins on the company channel
- MySwimPro: Try paid ads before you can track what the spend producedFirst two rounds failed; third round in progress with better analytics
- MySwimPro: Host in-person swim camps to reach new swimmersWorks but doesn't scale; limited by how many people can attend
- MySwimPro: Keep raising the yearly price, from $100 to $180, while conversion holdsConversion barely changed at each step (the app kept improving too)
- MySwimPro: Ask free and paying users four price questions to find what they'd payAverage matched current price (~$100-120/year); a segment would pay $200-300/year
- MySwimPro: Move free features behind the paywall as the app shifts to paidBuilt user entitlement and complaint reviews; guest would package it differently
- MySwimPro: Join a university startup accelerator for first funding and pitch practiceRaised $50K; learned customer discovery, built a network and a tight pitch
- MySwimPro: Raise money from your community through equity crowdfunding roundsAbout $1.2M raised in total, mostly from crowdfunding
- MySwimPro: Test in-app invites with rewards for your most active usersStill being tested; no results yet