Earnifi · B2C · crypto airdrop finder
Only email users when they have money waiting to claim
Open rates 'through the roof'; no numbers given
Workedemailnotificationsretention
What they did
'Anti-email strategy': never sent newsletters or marketing email. The only email was 'You have matched this amount of money. You have this to go claim.' Combined with strict quality filtering so every alert meant a real, high-value airdrop.
What happened
Open rate 'through the roof'; everyone opened them. Supported conversion once claims were paywalled.
- Stage
- growth
“I came up with this idea of an anti-email strategy, and this is just rooting from the fact that I hate getting spam emails. And so, I just never sent an email unless the email was, "You have matched this amount of money. You have this to go claim." The open rate was through the roof.”
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More from this episode
- Earnifi: Launch with one tweet and a short video of the tool finding lots of money10,000 organic sign-ups in 48 hours
- Earnifi: Put the email sign-up in the header and as a huge button up topCredited for the 10,000 sign-ups in 48 hours, alongside the launch tweet
- Earnifi: Show people how much money they can claim, then charge to claim itTook a free tool to 5,000 paying users and $1M+ ARR
- Earnifi: Tag one person a day on Twitter with a screenshot of their unclaimed moneyTwitter was the main growth channel; no campaign numbers
- Earnifi: Go to crypto conferences and tell people what you're buildingFounder says it brought more sign-ups; no numbers
- Earnifi: Show only big, real payouts so users trust every alertBuilt a trusted reputation while competitors that listed too much lost trust
- Earnifi: Think about the idea for weeks, then build it in one 5-hour sittingBuilt and shipped in 4-5 hours during a month-long hackathon