Earnifi · B2C · crypto airdrop finder
Show people how much money they can claim, then charge to claim it
Took a free tool to 5,000 paying users and $1M+ ARR
Workedpaywallpricing
What they did
Search stayed free and showed the exact amount found (e.g. 'You have $793 of this airdrop'). One day he switched so every airdrop from then on was paywalled: 'you cannot claim it unless you pay.' Framed so users only paid to get even more out than they put in. Price not stated.
What happened
Turned 250,000 free users into 5,000 paid users and over $1M ARR; the honest value exchange also drove referrals.
- Stage
- monetization
“And then what I just did is I decided, one day, every single airdrop from now on is going to be paywalled. So you'll see, "Okay, you have $793 of this airdrop, but you cannot claim it unless you pay."”
“If I was charging people, it was always so they could get even more out of it. And I felt like that honest relationship led to so many sign ups and just people telling other friends about it, as well.”
Related topics
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More from this episode
- Earnifi: Launch with one tweet and a short video of the tool finding lots of money10,000 organic sign-ups in 48 hours
- Earnifi: Put the email sign-up in the header and as a huge button up topCredited for the 10,000 sign-ups in 48 hours, alongside the launch tweet
- Earnifi: Only email users when they have money waiting to claimOpen rates 'through the roof'; no numbers given
- Earnifi: Tag one person a day on Twitter with a screenshot of their unclaimed moneyTwitter was the main growth channel; no campaign numbers
- Earnifi: Go to crypto conferences and tell people what you're buildingFounder says it brought more sign-ups; no numbers
- Earnifi: Show only big, real payouts so users trust every alertBuilt a trusted reputation while competitors that listed too much lost trust
- Earnifi: Think about the idea for weeks, then build it in one 5-hour sittingBuilt and shipped in 4-5 hours during a month-long hackathon